Own The Floor
Visually and sonically uniting Afrobeats, Voguing and Breakdancing Communities.
Step out of the traditional sport categories and establish Nike as the go to retailer in the dance space through unique and diverse talent across EMEA.
Client: Nike
Creative Agency: Mox London
Creative Director: Conor Cronin
Art Director: Maartje Smolders & Vilde Tobiassen
MOX Producer: Frankie Berchielli-Jones, Ugne Ciesiunaite, Jade Rose Almond
Account Director: Jemma Davis
Director : UNCANNY
Production Company: Pulse Films
Executive Producer: Nnena Nwakodo
Photographer: Aidan Zamiri
Choreographer: Benjamin Jonsson
Stylist: Matthew Josephs
Makeup: Mata Mariélle
Hair: Sarah Jo Palmer
Set Designer: Samuel Overs
Producer : Theo Hue Williams
Line Producer: Biba Thomas
Production Assistant: Annie Maguire
Production Assistant: Abby Rothwell
Location Manager: Charlie Somers
1st AD: Andrew Potter
1st AD Stills: David Calland
2nd AD: Gabriel O’Donohoe
3rd AD: Charlotte Miller
3rd AD stills: Jennifer Sims
Runner: Nessie Appleton
Runner: Gabriel Browne
Runner: Emily Clayton
Runner: Oscar Ginn
Runner: Oliver Morris
Runner: Zac Jespersen
DOP: Hunter Daly
1st AC: Tanmoye Khan
2nd AC (A Cam): Luca Parasiliti- Holt
2nd AC (B Cam): Joe Medlock
Camera Trainee: Alexandra Brannan
Handycam Operator: Caitlin Ricaud
Handycam Operator: Eve Mahoney
Trinity Operator: Charlie Rizek
Grip Trainee: Javier Davis
Playback Operator: Nick Forrester
DIT: Nelson Oliver
Gaffer: Ryan Monteith
Spark: Laurent Arnaud
Spark: Peter Brimson
Spark: Tanya Ringer
Spark: Dan Smith
Spark: Amir Moulfi
Spark: Antti Ilmari Janhunen
Desk Operator: Freddie Meunier
Key Grip: Tom North
Grip: Darren Holland
Grip: Billy Smith
Head Tech: Jody White
Master Rigger: Harry Elvidge
Advanced Rigger: George Biggerstaff
Advanced Rigger: Tom Biggerstaff
Advanced Rigger: Paul Cagier
Advanced Rigger: Lee Doran
Advanced Rigger: Reece Garrett
Production Designer: Samuel John Overs
Art Director: Felix Villiers
Art Assistant: Sam Hair
Art Assistant: Oliver Bell
DJ/Audio Playback: Albertina
Stylist: Matthew Josephs
Stylist Assistant: Catarina Dias Silva
Stylist Assistant: Nathan Fox
Stylist Assistant: Natalie Moutrey
Stylist Assistant: Florence Thompson
Tailor: Thomas Newbury
Makeup Artist: Mata Marielle
Makeup Assistant: Tahiyah Ali
Makeup Assistant: Jana Pirosko
Makeup Assistant: Dolli Ororiko
Makeup Assistant: Marie Reitner
Hair Stylist: Sarah Jo Palmer
Hair Stylist Assistant : Brielle Edmondson
Hair Stylist Assistant: Charles Stanley
Hair Stylist Assistant: Tommy Stayton
Hair Stylist Assistant: Aimeric Amiot
Medic: Mark Drake
Choreographer: Benjamin Jonsson
Choreographer’s Assist: Miranda Chambers
Choreographer’s Assist: Hannah Ekholm
Choreo Rep Team provided by Box Management Ltd
Colourist: Tim Smith
Colour House: No 8
Colour Producer: Charlie Morris
Sound Designer: George Castle
Sound Design House: No 8
SD Producer: Charlie Morris
TALENT
Afrobeats:
Leah, Ambra, Mitchell, Johnny, Rosey
Breakers
Jilou, Anti, India, Ana Furia
Vogue (La Creole)
Snake, Mariana, Fanny, Vincent, Patricia, Ziickos
Vogue (Dans Fabrika)
Cisil, Asli