The men’s and women’s Champions League finals are a massive moment for Nike. So when they tasked us with launching the all new Mad Brilliant Pack boots, we created a hyper irreverent seeding plan, following the delivery of our Ronaldinho inspired suitcase across the world, before revealing the boots in a series of playful, talent focused unboxing films.

With our films capturing the imagination of young fans across the nation, we built the hype and set the scene for Ronaldinho’s surprise appearance in London as he linked up with Clint and Central Cee and shut down the capital.