European launch campaign for the Nike DN Air Max with the Unreal Camavinga: The man who does it all. How to sum up Camavinga? A midfield superstar for club and country? A runway model? A streetwear pin up? A community icon? A family man?

Celebrating the many sides to Camavinga as he somehow cloned himself to create his own maxxed out reality. Now, thanks to the Air Max DN (and some visual magic), we can finally reveal the unreal… Camavinga really is everyone, everywhere, all at once.

Working closely with creative post house Glassworks Barcelona, we used a combination of effects from Deep Fake machine learning, Houdini and rotoscope compositing to achieve the DN Clone Effect ™️

Diving into the mind of the multidimensional South London artist creating her own surreal world. Teaming up Cristale with the Air Max DN, we stepped through the portal to go back to the very room where the freestyle magic was first recorded and where her world quite literally flipped upside down.