Jordan
A city-wide celebration of streetwear culture, heroing the iconic 18th arrondissement in Paris. Encompassing music, culture and fashion - Campaign and launch event is a celebration of the incredible creativity of Paris’ streets.
Local hero Guy2bezbar welcomes international Afrobeats superstar Ayra Starr to his hometown of Paris, as both artists celebrate and reflect on their journeys to the top, and their people who helped them get here.
For the first edition on the Jordan journey we collaborated with London based grime artist Knucks and rapper Enny. Shining a light on two of the most energising talents that are inspiring Gen-hustle to stay fearless with the support of their communities.
Jordan are on a mission to re-establish the brand for the next generation through their joint community x purpose x product platform
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Agency - MOX London
PARIS TEAM
Photographer - Otman Qrita
Director - Pascal Teixeira
Editor - Max Elbling
Colour grading - Antoine Ravache
DOP - Angelo Marques
Stylist - Pau Avia
Hair - Adlena
Makeup - Aurore Gibrien
Production - Diplomats
Event production - Radical PR
LONDON TEAM
Photographer - Bolade Banjo
DOP - Joel Honeywell
Editor - Carina Etae
Stylist - Louis Prier Tisdall
Hair - Amidat Giwa
Makeup - Becca Wordingham
Set design - Y-lan Lucas
Movement director - Pat Boguslawski