A city-wide celebration of streetwear culture, heroing the iconic 18th arrondissement in Paris. Encompassing music, culture and fashion - Campaign and launch event is a celebration of the incredible creativity of Paris’ streets.

Local hero Guy2bezbar welcomes international Afrobeats superstar Ayra Starr to his hometown of Paris, as both artists celebrate and reflect on their journeys to the top, and their people who helped them get here.

For the first edition on the Jordan journey we collaborated with London based grime artist Knucks and rapper Enny. Shining a light on two of the most energising talents that are inspiring Gen-hustle to stay fearless with the support of their communities.

Jordan are on a mission to re-establish the brand for the next generation through their joint community x purpose x product platform