NIKE Y2K
Simplecore is a lifestyle that sits at the intersection of simplicity and authenticity, where doing the least frees you to be the most. Where purposefully stripping away the noise frees up space to gain fresh perspectives on anything and everything.
Simplecore Life Hacks = Less Function + More Extra
Introducing the Simplecore life hacks.
Magically mundane inventions to help you live simpler.
Less Function
The absurdity of the mundane (and questionable) functionality of the DIY-inspired invention in action.
More Extra
The extra-ordinary normality of the hack gives us an irreverent, surreal edge. Our protagonists unintentionally stand out against the scene with effortless ease & style.
Creative Agency MOX
Design & Retail Partner Golden
Photographer Shahram Saadat
DOP Loona Riia
Music BDS
Stylist Yeon You
MUA Sunao Takashi
Hair Kanae Kikuchi
Nails Yuika Yonehara