A story of sustainable viscose for Stella McCartney
Every year the equivalent of over 48,000 football pitches of trees are logged for viscose fabric production and it’s within these ancient forests that huge amounts of carbon are stored, helping to keep our planet’s climate stable. Another serious impact of deforestation is the loss of habitat for millions of species of plants and animals.
Reducing environmental impact with regenerated cashmere made from post-factory waste. Traditional cashmere is roughly 100 times the environmental impact of wool.
Exploring the next generation of alternatives to plastics with Stella McCartney's Bio-Acetate collection.
Director - Oscar Hudson
Director - Daniel Brereton